For physiotherapy, osteopathy, and chiropractic practices

AHPRA-compliant blog content from $49 a month

Every article is researched for your suburb, written to your voice, compliance-checked against Section 133, and delivered with a full strategic brief. Start any tier for $1.

Monthly subscription pricing

Every tier upgrade reduces your per-article cost. All tiers include the same production pipeline, compliance framework, and file formats. Start any tier for $1.

Single
$ 49 /month
1 article per month
$49.00 per article

One AHPRA-compliant article a month. Less than a single patient session.

$1 first month with code TRYSINGLE
Start for $1
Cancel anytime.
Lite
$ 89 /month
2 articles per month
$44.50 per article
Save 9% per article

For a solo practitioner who wants consistent fortnightly content on their website.

$1 first month with code TRYLITE
Start for $1
Cancel anytime.
Scale
$ 249 /month
8 articles per month
$31.13 per article
Save 36% per article

For a clinic competing in a dense suburb where local rankings decide patient flow.

$1 first month with code TRYSCALE
Start for $1
Cancel anytime.
Best value
Dominance
$ 349 /month
12 articles per month
$29.08 per article
Save 41% per article

For multi-location practices covering a wide range of conditions with deep topical content.

$1 first month with code TRYDOMINANCE
Start for $1
Cancel anytime.
What every plan includes
Compliance handled
  • AHPRA compliance detection on every article
  • Independent editor review
  • Strategic brief with compliance flags applied
Delivered ready to publish
  • Word document, PDF, and HTML with every draft
  • Weekly Saturday morning delivery
  • Voice profile built from your practice website
You own it
  • First revision free, additional revisions $9.99
  • Meta title, description, image suggestions
  • Month-to-month, cancel anytime

How Rankline compares

AHPRA-compliant content pricing versus DIY AI tools, generic AI content services, and full-service allied health agencies.

Provider Type AHPRA aware Monthly
ChatGPT, Jasper, RightBlogger
DIY AI writing tools. You do the work. No AHPRA knowledge.
DIY tools No $30 to $100
Outrank, Ranked.ai
Done-for-you AI content platforms. High volume, no compliance layer, no health specialisation.
Generic AI content No $99 to $150
Rankline Single
1 AHPRA-compliant article per month, compliance-checked, delivered to your inbox.
Specialist content service Yes $49
Rankline Growth
4 AHPRA-compliant articles per month. Most popular tier.
Specialist content service Yes $149
Freelance health writer
$300 to $600 per 1,500 word article. 1 to 2 week turnaround per piece.
Human freelance Depends on writer $1,200+
100 Pound Social
UK-based blog writing service. Human-written, 2 articles per month, no health specialisation.
Content service No ~A$245
Clinical Marketing, Local Health Marketing
Full-service allied health agencies. Strategy, website, SEO, content, ads, monthly meetings.
Full-service agency Yes $495 to $3,000+

Full-service agencies bundle content with websites, paid ads, and marketing management. If you need a full marketing partner, they are a legitimate choice. If you need regular AHPRA-compliant blog content without a full-service retainer, Rankline fills the gap.

Compliance and responsibility

A note on AHPRA compliance and practitioner responsibility

Rankline produces content designed to follow AHPRA advertising rules, but the final compliance decision on any published article is always yours as the registered practitioner. Under Section 133 of the Health Practitioner Regulation National Law, the practitioner publishing the content is the legal compliance authority. Rankline reduces the review burden from rewriting to reading. It does not replace your professional responsibility.

This is not a disclaimer designed to deflect responsibility. It is how regulated advertising compliance actually works under the National Law. No content service can guarantee compliance on your behalf because only you are registered under AHPRA and only you can verify clinical context. Read more about our compliance approach.

What Rankline actually does

Rankline encodes AHPRA advertising rules directly into the production pipeline for physiotherapy, osteopathy, and chiropractic. The writer prompt applies profession-specific restrictions. The independent editor re-checks every draft against 13 criteria including a mandatory AHPRA compliance pass. Drafts that fail compliance are revised automatically before delivery. If a published draft is ever found to breach AHPRA rules, request a free revision through the link in your delivery email and we will rewrite it.

Frequently asked questions

Questions from allied health practices considering Rankline

The top five questions are expanded by default. Scroll down for the full list.

How does the $1 first month offer work?

Pick any of the five tiers, complete your practice onboarding form, and apply the tier-specific code at checkout. Stripe charges you $1 for the first month and you receive every article that tier delivers. From month two onwards you are billed at the standard tier price. Cancel anytime.

The five codes are TRYSINGLE, TRYLITE, TRYGROWTH, TRYSCALE, and TRYDOMINANCE. Each code applies only to its matching tier. The offer is one use per customer and applies to your first month on Rankline. The articles you receive in the $1 first month are yours to keep regardless of whether you continue your subscription.

Is Rankline's content actually AHPRA-compliant?

Rankline produces content designed to follow AHPRA advertising rules for physiotherapy, osteopathy, and chiropractic. Every draft runs through an automated compliance check plus independent editor review before delivery. The final compliance decision on any published article is always yours as the registered practitioner, because only you are registered under AHPRA and only you can verify clinical context.

The automated check looks for the most common breach patterns: clinical outcome claims, testimonials referencing treatment results, superiority language, misuse of protected titles like "specialist" or "Dr" outside permitted contexts, and guarantees of effectiveness. When the check detects a potential issue, the draft goes back for revision before it ever reaches your inbox.

Our commitment: if we ever produce content that breaches AHPRA rules, request a free revision and we will rewrite it. The free revision system is built into every delivery email so the safety net is always one click away.

Is AI content safe for SEO after Google's Helpful Content Update?

Yes, AI-generated content that has been reviewed and edited by the business owner is safe for SEO. In late 2025, Google released a Helpful Content Update that caused significant traffic drops for sites publishing unreviewed AI output. The update did not penalise AI content as a category. It penalised unhelpful content published without any human review or expertise.

Rankline delivers drafts, not finished articles. When you review each draft, apply your clinical expertise, and add any specific context your practice requires before publishing, you produce exactly the kind of AI-assisted content that Google's current guidance explicitly supports.

How does Rankline compare to using ChatGPT or hiring a freelance writer?

ChatGPT does not know AHPRA advertising rules. Using it directly for allied health content exposes your practice to Section 133 breach risk at up to $120,000 per offence for a body corporate. Freelance health writers in Australia typically charge $300 to $600 per article with a 1 to 2 week turnaround. Specialist medical writers who understand AHPRA charge $500 to $1,000 per article.

Rankline delivers drafts from $29.08 each on the Dominance plan, with AHPRA compliance detection, independent editor review, and structural variation built in. Delivery takes minutes, not weeks. The tradeoff is that Rankline delivers drafts for your clinical review, not hand-crafted articles from a human who has interviewed you.

Can I cancel my subscription at any time?

Yes. You can upgrade, downgrade, or cancel at any time through the Stripe customer portal. The link is in the footer of every delivery email. There are no contracts or lock-in periods. If you are using the $1 first month offer and decide Rankline is not right for your practice, cancel and you will not be charged again. Content delivery stops at the end of your current billing period and all articles you have already received are yours to keep permanently.

More questions
What if I don't like an article?

Request a revision. The first revision on every article is free. Additional revisions are $9.99 each. There is no limit to the number of revisions you can request. The process is fully automated: click the revision link in your delivery email, submit your feedback, and receive the revised article by email within minutes.

Your revision feedback is saved as a preference and applied to future articles. If you tell Rankline to focus on sports injury content, use a more clinical tone, or avoid specific topics outside your scope of practice, the system remembers. Your content gets more tailored over time.

Can physiotherapists use testimonials on their website in Australia?

Under Section 133 of the Health Practitioner Regulation National Law, testimonials that refer to the clinical aspects of care are prohibited on any platform the practitioner controls, including their own website. A review saying "my back pain is gone" cannot appear on a physiotherapist's website, even if true. Reviews about customer service or communication style that do not include a reference to clinical aspects are not considered testimonials under the National Law.

The safest approach is not to actively display patient reviews containing clinical claims, even those left organically on third-party platforms. Rankline will never generate testimonials or patient quotes for your website under any circumstances.

What are the fines for breaching AHPRA advertising rules?

Breaches of Section 133 of the Health Practitioner Regulation National Law can attract fines of up to $60,000 for an individual practitioner or $120,000 for a body corporate, per offence. Breach is a criminal offence under the National Law and can also result in disciplinary action against the practitioner's registration, including conditions, suspension, or cancellation in serious cases.

Enforcement has tightened. Increased maximum penalties under the National Law now apply in every Australian jurisdiction as of July 2024. AHPRA actively monitors online content including websites, paid ads, and social media. Non-compliant material can be reported by members of the public or flagged during audits at any time.

What happens if AHPRA changes the advertising guidelines?

Rankline's compliance detection logic is maintained to reflect current AHPRA advertising guidelines and related National Board guidance. The National Boards review the advertising guidelines periodically, generally at least every five years, and the Rankline system is kept current with published guidance.

If AHPRA releases new guidance after you subscribe, your articles produced after the update will reflect the new rules automatically. Articles produced before the update stay as they were delivered, and we recommend reviewing older published content yourself whenever AHPRA guidance changes materially.

Can Rankline use "specialist" or "Dr" in content for my practice?

Only where you are legally entitled to use them under AHPRA rules. Protected titles like "specialist" are restricted to practitioners with formal specialist registration in a recognised specialty. A chiropractor cannot call themselves a "back pain specialist" because chiropractic has no approved specialist registration under the National Law. Words like "substantial experience in" or "working primarily with" are less likely to be misleading.

The title "Dr" is not a protected title, but registered health practitioners must be careful when using it because the public historically associates it with medical practitioners. If "Dr" is used and does not refer to a registered medical practitioner, the profession the practitioner is registered in must be made clear. For example, "Dr Lee (Osteopath)" rather than just "Dr Lee". The Rankline onboarding form captures which titles you are registered to use, and the content engine applies that information to every draft.

How much does SEO content for a physiotherapy clinic cost in Australia?

Freelance health writers in Australia typically charge $300 to $600 per article with a 1 to 2 week turnaround. Specialist medical writers who understand AHPRA charge $500 to $1,000 per article. Specialist allied health marketing agencies start at $495 to $1,500 per month for bundled packages that include content alongside websites, paid ads, and strategy.

Rankline fills the gap: AHPRA-compliant blog content as a standalone service from $49 per month for a single article to $349 per month for 12 articles ($29.08 per article). No sales calls, no retainers, no full marketing commitment required.

How does Rankline compare to a specialist allied health marketing agency?

Specialist allied health marketing agencies such as Marketing Movement, Clinical Marketing, and Local Health Marketing typically start at $495 to $1,500 per month and include websites, paid advertising, and full marketing management alongside content. If your practice needs a full marketing partner across all channels, these agencies are a legitimate choice.

Rankline fills a different gap: AHPRA-compliant blog content as a standalone service starting at $49 per month. If you specifically need regular compliant content without committing to a full marketing retainer, Rankline costs a fraction of what the content portion of a typical agency engagement would cost, and delivers within minutes rather than weeks.

How often should an allied health clinic publish blog content?

Industry best practice suggests weekly publishing is the minimum for a practice wanting to build measurable organic traffic within 6 to 12 months. Rankline's Growth plan delivers 4 articles per month, matching that cadence. Higher tiers deliver 8 or 12 articles per month for practices wanting faster indexing and broader topical coverage.

Publishing consistency matters more than volume for AHPRA-regulated practices. A practice publishing one compliant article every week consistently will outrank a practice publishing ten non-compliant articles in one burst and then nothing for three months.

How long are the articles and how quickly do I receive them?

Articles are typically 800 to 1,200 words, which is the range that balances depth with readability for SEO blog content about health conditions, treatments, and patient education topics. The length is determined by the topic. The system writes to the natural length the subject requires rather than padding to hit a word count.

Your first draft is delivered within minutes of completing the onboarding form. After that, subscription articles are delivered every Saturday morning on a fixed weekly schedule until you cancel.

What files do I receive with each article, and do I own the content?

Every draft is delivered with three file attachments: a Word document with heading tags labelled H1 through H4 for your web developer, a PDF for review, and an HTML file ready to paste into your website after clinical review. The article is also displayed inline in the delivery email so you can read it immediately without opening attachments.

Every article Rankline produces belongs to your practice. Rankline retains no rights to republish or reuse your content. The files are yours to publish, edit, and repurpose on your website, in email newsletters, on social media, or anywhere else you choose.

Does Rankline publish the articles for me?

No. Rankline delivers drafts and you publish them on your own website after clinical review. This is deliberate for two reasons: it keeps you in control of what appears under your practice name, which matters under AHPRA because the registered practitioner is responsible for published content, and it means Rankline works with any website platform including WordPress, Squarespace, Wix, Cliniko, Halaxy, or any other system.

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Five tiers from $49 a month. Start for $1.

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